Rebranding project

Memme Majutus is an accommodation establishment in Pärnu, which can be confidently characterized by keywords such as cozy and homely. Having been a home to guests for over half a century, this establishment has grown from a small host to a versatile accommodation facility, while maintaining its authenticity and character.

With the growth of international clients, there was a desire to refresh the image of the accommodation establishment while holding on to what distinguishes it from others. Stemming from the history of the establishment and its garden, a journey was undertaken to refresh the company’s image.

The end result was “Alice Backyard“, honoring the grandmother who originally started the hospitality business, and the central apple tree known among locals and regular guests. A brand image was born that is simultaneously new and distinctive, yet true to its original roots.