SEO (search engine optimization) covers mainly three important fields. Firstly, a website must be in accordance to best practices of usability, security and user friendliness. Secondly, it’s important to have versatile and valuable content on your website. Ideally, web content should consist of texts, photos and videos. This increases the time visitors spend on website, which is one of the key factors, modern search engines look for.
Thirdly, it’s important to have other websites linking your content (aka. backlinks). In general the more backlinks you have the more valuable your website is seen by search engines. Rule of thumb is that quality matters over quantity. This has been the case from the beginning of Google and other modern search engines and most likely will stay like this in the near future.
We are digital marketing agency from Estonia called WINK. We help companies in different sizes to grow with the use of digital channels. In addition to SEO services, we do websites, run PPC campaigns and create design and branding.