Branding is the process of creating a new visual identity for a company or refreshing an existing image.
Successful branding (or brand creation) requires thorough preliminary work and a comprehensive understanding of the company’s business objectives and current situation. Whether it’s about starting a new company, launching a new product, or developing new business directions, these activities should be supported by the company’s image. Often, to achieve this, it’s worthwhile to review the current brand status and determine how much of the existing identity can be used in creating a new image.
A correctly targeted and tuned brand image speaks to the right customers and supports your company’s business activities.