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Branding

Branding is the process of creating a new visual identity for a company or refreshing an existing image.

Successful branding (or brand creation) requires thorough preliminary work and a comprehensive understanding of the company’s business objectives and current situation. Whether it’s about starting a new company, launching a new product, or developing new business directions, these activities should be supported by the company’s image. Often, to achieve this, it’s worthwhile to review the current brand status and determine how much of the existing identity can be used in creating a new image.

A correctly targeted and tuned brand image speaks to the right customers and supports your company’s business activities.

What is the brand creation process?

Planning and Schedule

We start by coordinating a schedule that covers and defines all planned work phases and desired outcomes. We map the current situation and, in cooperation, determine the end goals.

Research

To best understand what the final result should be and how to most successfully display it, we first get to know your company.

Design Work and Brand Guide

To ensure that all good ideas are not just thoughts, everything must be visually recorded and compiled into a unified brand guide, which consists of both instructions and document templates, which also facilitate daily work.

How much does creating a brand image cost?

This is a question we are often asked. The cost of branding mainly depends on the goals and wishes. We can give the best and most honest answer after having a little chat.

I already have a successful company today. Does company branding add anything?

A unique brand image gives every company a significant competitive advantage. It increases credibility and strengthens customer relationships, allowing the company to more easily achieve its business goals.

I need a new logo, do you do that?

Certainly, but we will definitely ask what the need for a new logo is and address that problem. Naturally, there are situations where the logo no longer speaks to the company’s actual direction and needs refreshing – but it all starts with mapping out the objectives and problems.

How long does it take to create a company’s brand image?

Based on experience, we would recommend considering a period of at least 2-3 months, depending on the project’s scope.

Ready to begin?

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