TikTok as a short-form video format platform has one of the biggest audiences and users are engaging more than anywhere else online. Add into the mix that the average age of TikTok users is rising month on month and you need to add it into your promotional strategy. The majority of the active users on the platform are 18+, so it’s not only a place kids as frequently believed.

As with any emerging platform, brands wanting to work with TikTok need to understand it and how to share their messaging on there.

That’s where we come in!

We’re TikTok partners: vetted experts who create, implement and measure ad campaigns that can help you grow your business. And as TikTok partners, we have direct access to support and advertising products that are not available to you directly advertising on TikTok.

As a digital marketing agency we help different size businesses to grow using digital channels. In addition to TikTok Ads campaigns, we do offer website development, branding services, SEO and full social media management.

What’s our process in setting up and managing TikTok ads?

TikTok Ads Strategy

We understand the TikTok platform and how to make it work the best for you. We research the right messaging and ad format that connects your brand or business with your audience on TikTok. It’s something that is easy to get wrong, if you don’t understand how to connect to its audience of mainly Gen Z and young millennials through social entertainment vertical videos.

Let us build out a bespoke TikTok strategy for you that can harness the power of short-form videos to help you hit your business goals. We guide you through the ad format choices, such as top-view ads, in-feed video ads, branded hashtag challenges, brand takeovers and branded effects.

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tiktok ads production

TikTok Ads Production

When TikTok talks about video ads, what it really means are TikToks. These are tricky to master: on the one hand you want slick editing to engage viewers in the first few seconds and trending transitions between clips to maintain engagement, and on the other hand, Gen Z is looking for relatable, real and imperfect content. They crave human connection rather than perfectly styled and retouched images and video.

Our team works with you to generate TikTok concepts, storyboarding and transitions that are on brand and maintain engagement to the end. Once these are approved, we move onto creating the video itself, the edit and having it on TikTok.

TikTok Ad Campaign Setup

As with any good online campaign, we set it up with split tests giving us data that can allow us to adjust and pivot where necessary, giving you the best return on ad spend (ROAS).

In other words, we can find more viewers at a cheaper cost. It also puts you in a strong position after your campaign, knowing exactly what worked and what did not, so you’re better prepared for your next campaign. Success is iterative – that is, every campaign builds on the last one, taking on board the lessons learned and capitalising on successes.

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tiktok ads tracking

Tracking and Reporting

As you would expect, we track everything, from the TikTok pixel to the links in your profile and videos, using industry-standard UTM in your URLs.

Data is king and scaling your business with TikTok starts from having clear insights from your campaign that can be fed into future campaigns and other parts of your marketing.

What are the next steps?

Brands as diverse as Red Bull, fitness brand Gymshark, Boohoo, Chipotle, Target, Calvin Klein and Crocs are on TikTok, building their following on the hottest platform.

Want to join them? Fill in the form below and our team will reply to you within 24 hours (Monday to Friday).

Not a WINK client yet? Drop us a line and see if your business is eligible for free TikTok Ads management.




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