About the project

We helped a soon-to-be-launch Estonian curative mud brand by creating a brand image with an accompanying brand system and a website. The Oryaku curative mud originates from untouched Käina Bay near the village of Orjaku, in Hiiumaa. The Estonian mud is set to challenge the stereotypical Dead Sea mud by claiming to be even purer and healthier.

During the brand development, we created presentation and print materials (including business cards) and compressed the logo and icons we created into one coherent brand guide. We also developed doypack package designs to be found on the shelves at various stores in the future.


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