We created a sales website for Ekke Lainsalu’s new book “Palgatööga rikkaks” (“Getting rich with a 9-5 job”).
We wanted to set the focus on the sales copy hence didn’t add a lot moving and shiny elements. Ekke Lainsalu is one of the most well-known sales coaches in Estonia. He has trained thousands of sales people and have helped dozens of companies like LHV Bank, TELE2 and others to build up their sales teams.
We integrated classical e-commerce solutions for the website, so that books could be easily sold online. Since the main transport method for the book were package parcel machines we customized the checkout flow and removed all the default checkout form fields. This improved also the conversion rate.
In addition we started conversion oriented campaigns on Facebook, where we targeted people who are mostly likely going to buy the book. Overall we achieved average CTR 3% and conversion rates were just above 2%.