Coca-Cola’s annual promotional Christmas campaign has turned into a tradition. During the past few years, Coca-Cola’s “interactive Christmas bottle labels” have enforced the brand.
In co-operation with the media agency Mediacom, we’ve helped to spread the awareness in national news portals (Delfi and Õhtuleht), as well as through social media channels (Faceboook and vKontakte). The campaign was supported through SmartAD and Google Display networks.
The banner ads consisted of both animated HTML5 and static banners, which explained in a step-by-step manner, how one can transform their bottle labels into gift-like beverages.